2025 Comparison

Delta vs Crayon

Brand Intelligence vs Enterprise Sales Battlecards

The Shift from Tactical to Strategic

Before (Tactical)
Delta (Strategic)
Monitor competitor news and updates
Analyze how market perceives your brand vs competitors
Create battlecards for sales team
Generate strategic content and war games scenarios
Track competitor website changes
Monitor AI perception across LLMs
Manual win/loss analysis
Real-time alerts with automated recommendations

Why Delta Wins

Transparent Pricing

Delta starts at €89/brand/mo (excl. tax). Crayon requires custom quotes typically $20,000-60,000+/year.

€1,068/year (excl. tax) vs $20,000+/year

LLM Perception Monitoring

Track how ChatGPT, Claude, Gemini describe your brand. Crayon has no AI perception features.

4 LLM providers vs 0

Instant Setup

Get your first brand audit in 2 minutes. Crayon requires weeks of implementation.

2 minutes vs 4-8 weeks

Brand DNA Analysis

Comprehensive brand identity, voice, and positioning analysis. Crayon focuses only on competitors.

Full brand view vs competitor-only

Self-Serve Platform

No training required, no dedicated analyst needed. Just enter your URL and go.

DIY vs analyst-dependent

Feature Comparison

Competitive Intelligence

Feature
Delta
Alternative
Competitor monitoring
Auto-detected
AI-powered
Battlecard generation
War Room
Core feature
Win/loss analysis
War Games
Competitor news alerts
Watchtower
AI summarized
AI importance scoring
Revenue attribution
Influenced revenue

Brand Intelligence

Feature
Delta
Alternative
Brand DNA/identity analysis
Brand perception monitoring
Alignment Gap scoring
LLM perception tracking
GEO Perception
Impersonator detection
Social media monitoring

Integrations & Enablement

Feature
Delta
Alternative
Salesforce integration
Slack integration
ChatGPT/Copilot integration
Sales leaderboards
Newsletter automation

Strategic Tools

Feature
Delta
Alternative
War Games simulations
Strategic playbooks
Content simulation
SWOT analysis

Accessibility & Pricing

Feature
Delta
Alternative
Transparent pricing
From €99/mo
Demo required
Free tier
Instant setup
2 minutes
Demo + onboarding
Self-serve
Sales-led
SMB-friendly
Enterprise-focused

Delta: Brand Intelligence for Everyone, Not Just Enterprise

Crayon is a powerful enterprise CI platform with deep sales enablement features, CRM integrations, and revenue attribution. Delta provides comprehensive brand intelligence - including LLM perception, brand DNA analysis, and strategic War Games - at a fraction of the cost with instant self-serve setup. Choose Crayon for large sales team enablement; choose Delta for brand perception and strategic intelligence.

Delta Strengths

  • Transparent pricing from €99/mo
  • LLM/AI perception monitoring (GEO)
  • Full brand identity and DNA analysis
  • Instant 2-minute self-serve setup
  • War Games and strategic simulations
  • No enterprise sales process required

Alternative Strengths

  • Deep Salesforce/Slack/CRM integrations
  • Sales team leaderboards and coaching
  • Revenue attribution and influenced revenue tracking
  • Enterprise-scale sales enablement
  • Integration with ChatGPT, Copilot, Glean

Ready to Close Your Alignment Gap?

See how the market really perceives your brand in 2 minutes.

Start Free Brand Audit

Delta — The Brand Intelligence Platform